In contemporary society we are constantly confronted by modern media with a reality that exceeds the “real” reality. It doesn’t seem important anymore to distinguish reality from non-reality. Sometimes the virtual experience is more real than reality. This also applies to the way in which people are presented in the media. How they come across is almost as important as the talent and the knowledge they possess.

THE CAMEO SERIES

An installation consists of studio sets in which Frank&Michiel deconstruct the commercial image by re-enacting stereotypes, confronting their audience with a reality that constantly exceeds the ‘real’ reality. After a one month artist-in-residence program, Frank&Michiel have developed new works in which they examine contrasts between fiction and reality, universal and cliché, and art and entertainment. Have you ever wondered about becoming the new face of Chanel? Have you ever wondered how the cowboy must feel whilst smoking a Marlboro cigarette? These questions will be central to the research on the communicative role of imitation within our contemporary visual culture and how this influences our society.